Blinkit, Zepto and Swiggy are in trouble due to the entry of Amazon India in quick commerce in India.

 Quick commerce is a fast growing sector in India. Its current gross value is estimated at Rs 57,701 crore. Blinkit, Zepto and Swiggy Instamart are the major players in this sector. But, now the coming days are going to be tough for these three companies. This is because e-commerce giant Amazon India has also made full preparations to jump into this field. The company can launch its quick commerce service ‘Tez’ by the end of this year or in the beginning of the new year. Amazon India is gearing up for the launch of Tez and from recruiting employees to building dark stores, stock-keeping units (SKUs) and a faster delivery network, Amazon's entry is coming at a time when Flipkart has launched its “Minutes” service during the festive season. BigBasket recorded sales of ₹900 crore in October, while Tata Digital has also launched its “Neu Flash” service. Earlier, Amazon India's quick commerce service was to be launched in the first quarter of 2025, but now it has changed its mind and has decided to launch it earlier.